The Executive Mayor of the City of Cape Town, Alderman Patricia de Lille and International Council of Societies of Industrial Design (Icsid) President Soon-in Lee will sign the World Design Capital 2014 Host City Agreement at an historic signing ceremony attended by media in Cape Town on Friday 29 June 2012.
The official World Design Capital 2014 signing ceremony takes place on a day that also marks Icsid’s 55th anniversary, and coincides with World Industrial Design Day, which is an Icsid initiative established in 2007. The day highlights the contribution designers and academics have made to help improve economic, social, cultural and environmental quality of life throughout the world.
Mayor De Lille has expressed her satisfaction with the final terms of the Host City Agreement: “We are very pleased with the outcome of our discussions with Icsid. As a City, we learned important lessons from hosting the 2010 FIFA World Cup™. With a project of the significance, magnitude and complexity of World Design Capital 2014, we must be sure that we lay the right foundations and that the legacy value for Cape Town is optimised.”
Icsid actively encourages World Design Capital cities to shape the opportunity and interpret the designation to be relevant within their own contexts. As the World Design Capital designation has moved from Torino to Seoul to Helsinki, it has been defined and enriched by the particular perspectives of each host city.
De Lille explained that Cape Town will bring its own unique vision to the project: “Our vision is to use the World Design Capital 2014 opportunity to harness the problem-solving powers of design and designers, and the creativity and resourcefulness of our communities, to transform Cape Town into one of the most inclusive, sustainable and productive on the African continent. Through design, we will find innovative solutions to our most pressing on-the-ground challenges.”
As with previous designated cities, Cape Town’s World Design Capital 2014 programme will be managed, developed and implemented by an independent, not-for-profit company, currently in the process of name registration. To ensure continuity and alignment with the bid vision, the World Design Capital 2014 implementation company is being incubated by the Cape Town Partnership, who also coordinated Cape Town’s successful bid on behalf of the City.
“The Cape Town Partnership has been mandated by the City to set up the World Design Capital 2014 implementation company. In parallel to the company establishment, the Cape Town Partnership will provide essential strategic and project support. Through this arrangement, we can ensure that the vision of the bid will be taken forward by the new implementation company, and that the project will swiftly gather momentum,” says De Lille.
The City of Cape Town will be providing seed funding for the implementing company, with the balance of the budget to be raised from other partners in the public and private sector. A sponsorship offering will be developed in due course for this purpose.
The World Design Capital 2014 implementation company will report to an independent voluntary board consisting of experienced directors, nominated by individuals or organisations. Members will be appointed by an independent selection committee chaired by leading Cape Town architect Luyanda Mpahlwa. Board nominations will open on Wednesday 27 June 2012 and a call for nominations will be posted on the World Design Capital 2014 website www.capetown2014.co.za.