Cape Town’s bid story

The City of Cape Town's successful bid for World Design Capital 2014 was coordinated by the Cape Town Partnership, in collaboration with a wide range of stakeholders and supporters.

Four themes shine spotlight on African creativity in 2014

VAClocktower, yellow, cape town, design
At a small ceremony at the V&A Waterfront Clock Tower on Wednesday, 27 February 2013, Cape Town Design, the non-profit implementation company of World Design Capital 2014, officially called for public proposals for the city's year-long programme of design-focused events.
The event was attended by board members of Cape Town Design, dignitaries from the City of Cape Town, key strategic partners, and the broader design community.
Alayne Reesberg, waterfront, design, cape town, themes,
Cape Town Design CEO Alayne Reesberg introduced the four themes that will guide the submission and curation process for these public proposals: “We will use the World Design Capital 2014 opportunity to identify, nurture and promote projects that offer tangible evidence of how design can improve lives, within our uniquely South African and African context. Our focus will be on projects that bridge historic divides, reconnect our city in structure and in spirit, rebuild social and economic inclusion, and reposition Cape Town for a sustainable future.”
These four themes are: 
  • African Innovation. Global Conversation
    African ideas that speak to the world.
  • Bridging the Divide
    Design that reconnects our city and reconciles our communities.
  • Today for Tomorrow
    Sustainable solutions for people and planet.
  • Beautiful Spaces. Beautiful Things
    Inspiring architecture, interiors, food, fashion, jewellery, craft, art and creativity.
More information about these themes are now available on the official World Design Capital 2014 website:
Image captions:
To signal the advent of the implementation phase of World Design Capital 2014, the historic V&A Clock Tower was painted yellow, the primary branding colour of World Design Capital 2014. Cape Town Design CEO Alayne Reesberg can be seen here adding a few finishing touches to the paintwork.